Essential Tool for the Modern Cowboy
The Wrangler Story
Wrangler’s prolific history spans over 120 years, and their iconic jeans have defined cowboy style since 1947. With roots in durability, quality, and authenticity, Wrangler works hard to continue this tradition by providing the best quality western and work wear on the market.
Founder C.C. Hudson started in 1897 by sewing on buttons for 25 cents a day. Seven years later, he began making overalls for railroad workers in a loft above Coe Brothers Grocery on South Elm Street in Greensboro, NC. Over the next 40 years, he consistently set new industry standards for hardworking, quality denim.
In 1947 C.C. Hudson released the Wrangler authentic western jean, and an American legend was instantly born. Professional cowboys wear-tested the original 13MWZ style and endorsed the Wrangler name for durability, quality, and authenticity. Synonymous with rodeo ever since, Wrangler is made for the toughest bull riders. That same 13MWZ style jean, introduced way back in 1947, is still available worldwide.
Strong enough for PBR Riders
Wrangler is an official sponsor of Professional Bull Riders, and their rugged jeans are endorsed by the toughest cowboys out there. The cotton denim is fitted for comfortable wear, even on the roughest bulls. Bull riding is fierce and grueling with deep roots in American culture, and Wrangler proudly supports our modern cowboys.
Staying true to their roots: The Retro
Ever since the start Wrangler has been the first choice for true cowboys. Country music stars George Strait and Jason Aldean are loud and proud about wearing their Wranglers. The Wrangler Retro is the most recent innovation from Wrangler, and it’s number one on Aldean’s list. The Retro Slim Fit Jean offers classic five pocket styling and sits low on the waist. It also features updated fits and finishes and the new Wrangler patch. This new look respects the past, while fitting the future.
Take it from the hitmaker Aldean himself, “There's nothing cooler than a good fitting, worn-in pair of Wrangler jeans, so it's great that with the new Retro line my fans can go out and rock the same styles I love.” Wrangler continues to improve on their original innovation, and the Retro proves it.
The Wrangler Retro:Modern & Casual Comfort
If you love a hard day’s work, then you gotta know the art of relaxation. First off, the Retro ain’t your daddy’s Wranglers. It’s a twist on the genuine article with a modern attitude. Wrangler forges ahead with the Retro’s vintage-inspired washes, updated contemporary fits, and a lower rise.
Whether you’re playing guitar on your porch, going out for night out on the town, rockin’ out to Jason Aldean (or even if you’re Jason himself), the Retro is your go-to jean. Redesigned with a lower rise, it provides more storage space than the trusty old 13MWZ. Distressing adds rough character and guarantees a broken-in feel from the first time you pull 'em on.
The Retro’s available in four custom fits: Bootcut, Straight, Slim, and Slim Straight. If you’ve got legs, there’s a style for you. The Bootcut jean is relaxed in the seat and thigh, and it’s tailored at the knee. The Straight jean is relaxed just like the Bootcut, but fuller in the knee. The Slim jean features a slimmer fit in the seat and is tailored at the knee. The most tailored style is the Slim Straight jean with a slim fit that’s carried on through the leg. All four of these rockin’ styles offer updated detailing and the signature Wrangler Retro patch.
Relaxed, stylish, and modern, that’s what you can now expect from Wrangler. Even if you’ve never roped a heifer or worn out a bull, there’s a Wrangler for you, and it’s the Retro.