Cinch Jeans are the perfect jeans for the modern cowboy. Rodeo athletes and both professional and amateur riders love these western jeans that are specifically cut with riding comfort in mind. Cinch Green Label jeans offer an original fit, while Cinch Black Label Jeans and Cinch White label jeans offer more updated takes on the western classic. Whether you ride bulls, rope calves, or work on horseback, Cinch jeans will accommodate your active lifestyle. These unbelievably comfortable jeans are great for everyday wear too. Cinch jeans truly are made for the “man who lives his life in denim.”