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  • Wrangler Women's Ivory Lace Yoke Swing Dress
  • Wrangler Rock 47 Men's Slim Boot Cut Light Wash Jeans
    $72.99 Original Price $35.02 Sale $37.97 48% Total Savings
  • Wrangler Women's Black Crochet Bell Sleeve Dress
  • Wrangler Retro Men’s Pinesdale Slim Jeans - Straight
  • Wrangler Retro Men's Wolf Point Slim Medium Wash Jeans - Boot Cut
  • Wrangler Women's Turquoise Plaid Long Sleeve Top
  • Wrangler Women's Black Scalloped Lace Top
  • Wrangler Women's Mint Gingham Off The Shoulder Top
  • Wrangler Women's Black Lace Up Fashion Tank
  • Wrangler Women's Coral Tassel Accent Top
  • Wrangler George Strait Men's Geo Diamond Short Sleeve Button Down Shirt
  • Wrangler George Strait Men's Blue Plaid Short Sleeve Button Down Shirt
  • Wrangler Men's 20X Competition Blue Aztec Advanced Comfort Shirt
  • Wrangler Men's 20X Competition Purple Plaid Advanced Comfort Shirt
  • Wrangler Rock 47 Men's Red Checkered Western Shirt
  • Wrangler Rock 47 Men's Brown Beware of Bull Tee
  • Wrangler Women's Ivory Lace Insets Fashion Top
  • Wrangler Women's Turquoise Plaid Western Top
  • Wrangler Women's Ivory Embroidered Peasant Top
  • Wrangler Women's navy Stars & Fringe Hem Top
  • Wrangler Women's Cream Cactus Screenprint Tee
  • Wrangler Women's Paprika Crochet Bell Sleeve Dress
  • Wrangler Women's Ivory Cold Shoulder Lace Dress
  • Wrangler Women's 70th Anniversary Flare Jeans
  • Wrangler Women's Black Lace Swing Dress
  • Wrangler Rock 47 Slim Fit Soul Western Jeans - Straight Leg
  • Wrangler Women's Blue Tabs Print Short Sleeve Shirt
  • Wrangler Denim Jean Jacket
  • Wrangler Jeans - 938 Slim Fit Stretch
  • Wrangler Women's Free Spirit Tank Top
    $38.99 Original Price $18.02 Sale $20.97 46% Total Savings
  • Wrangler Men's Blue Retro Relaxed Fit Jeans - Boot Cut
  • Wrangler Women's Strappy Handkerchief Draped Dress
    $52.99 Original Price $19.02 Sale $33.97 36% Total Savings
  • Wrangler Women's Sleeveless Handkerchief Hem Print Dress
    $49.99 Original Price $16.02 Sale $33.97 32% Total Savings
  • Wrangler Rock 47 Men's Black Embroidered Plaid Shirt
    $64.99 Original Price $27.02 Sale $37.97 42% Total Savings
  • Wrangler Women's Tan Faux Suede Shirt Dress
  • Wrangler Long Sleeve Dark Denim Shirt Dress
  • Wrangler Women's Crocheted with Fringe Sweater
    $49.99 Original Price $20.02 Sale $29.97 40% Total Savings
  • Wrangler Women's Oatmeal Lace Inset Top
  • Wrangler Retro Women's Mae Unfinished Hem Denim Skirt
  • Wrangler Women's Cranberry Print Dolman Wedge Dress
    $40.99 Original Price $15.02 Sale $25.97 37% Total Savings
  • Wrangler Rock 47 Women's Aztec Kimono
    $56.99 Original Price $31.02 Sale $25.97 54% Total Savings
  • Wrangler Women's Sleeveless Fringe Tank Top
    $38.99 Original Price $13.02 Sale $25.97 33% Total Savings
  • Wrangler Women's Black Sleeveless Mock Neck Lace Top
  • Wrangler Women's Pink Small Plaid Western Shirt
  • Wrangler Rock 47 Women's Navy Print Crochet Inset Dress
    $49.00 Original Price $10.03 Sale $38.97 20% Total Savings
  • Wrangler Women's Three Quarter Pin Tucked Shirt
  • Wrangler Women’s Button-Up Skirt with Flounce Hem
  • Wrangler Women's Paisley Print Velvet Kimono
    $54.99 Original Price $21.02 Sale $33.97 38% Total Savings


Wrangler Jeans is a company with humble beginnings, which grew over a century and transformed the landscape of modern western wear. The company began in 1904 when C.C. Hudson, a factory worker, started a business with his brother, Homer, making denim overalls. Their operation began in a small loft above a grocery store in Greensboro, North Carolina: The Hudson Overall Company steadily grew its business, and in 1919 the owners moved their headquarters to a larger facility, and changed the name to Blue Bell Overall Company.

In 1926, Big Ben Manufacturing purchased Blue Bell Overall Company for $585,000, but kept the name and headquarters. This merger resulted in a new kind of overalls, a denim fabric that shrinks less than 1%, this became the industry standard, and was the beginning of Wrangler's workwear innovations.

Blue Bell Overall Company acquired a little-known work clothing company in 1943 and began using their rarely-used brand name ‘Wrangler’.

Wrangler hired celebrity tailor, Rodeo Ben, to design their line of authentic western jeans. This collection appealed to professional rodeo cowboys and was field-tested by Jim Shoulders, Freckles Brown, and Bill Linderman. The three cowboys endorsed the 13MWZ jeans and the Wrangler brand for its quality, durability, and authenticity. One of the rodeo stars, Jim Shoulders, signed on to be Wrangler's spokesperson in 1948. He was an all-star, winning a total of sixteen world championships.

In 1962, with a desire to go global, Wrangler opened a plant in Belgium, and the brand was successfully launched in Europe. They would receive even more exposure in 1963 when Newsweek magazine coined the term ‘teenager’ and featured a teen girl in Wrangler jeans on its cover; Wrangler began gaining mass appeal, but cowboys were still faithful to the brand, and The Pro Rodeo Cowboys Association officially endorsed Wrangler.

The company has expanded to not only outfit cowboys, but to dress the modern cowgirl, and family! Slim-fit cuts and embellishment are the signature styles for their Rock 47 collection. Edgy, rock'n roll looks mix seamlessly with your country lifestyle. The Premium Patch collection for women features Wrangler's patented Booty Up technology, it delivers a comfortable fit while providing slimming and lifting effects.

Whatever your lifestyle demands, whether it's a rugged bootcut jean that can stand up to daily wear and tear, or a sleek jean to wear on the town, Wrangler has you covered. They've been providing high-performance and long-lasting western wear for over 100 years and counting.