UGG boots are practical. The classic sheepskin boot was not originally a fashion statement, at least not in Australia. Rather, they were meant to keep people’s feet warm and toasty, even in the middle of wet, cold weather. So, how did these boots, which become so popular with teenage girls? Like most fashion trends, celebrity adoption doesn’t hurt. The trend endures because these boots really do rate highly for comfort and style, but where did their popularity come from?
A Long History of Devotion
UGG boots have a long history of use — they are said to have been worn by World War I pilots to keep their feet warm — and fan devotion. Once you slip a pair on and feel your toes warm, it’s hard to find another pair quite like them. For many people, that’s reason enough to keep buying the same brand year after year.
The Teen Years
Known for their popularity in Australia, these boots soon became a fast hit in the U.S. Not surprisingly, teen rebellion is the reason for the seemingly enduring fad. In the 1960s, surfers would wear these boots near constantly, in and out of the water. Around the same time, Sydney movie theaters put a stop to customers wearing UGGs. They insisted that teens instead could only wear standard shoes into the theaters. Of course, being told no only means that teens are more likely to do it anyway. This theater ban sparked the UGGs youth market in Australia.
That surfing movement pushed the UGG boot into international markets, too. The first mention of the boots in the U.S. was in a California magazine in the 1970s. While in Australia these boots were rarely seen as a fashion statement, things changed in the U.S. The company began working with celebrities such as Sarah Jessica Parker and Kate Hudson. And, at one point, Oprah received a free pair (and later gave away another 300 pairs). With the fanfare and excitement, there is no doubt these boots will be around for a very long time.
Do you love Uggs as much as teens do?