January 4th, 2015
To be completely honest, around here, we prefer our shopping to be of the online persuasion.
But, if choose to fight your battle at a local retailer this upcoming Black Friday, we want you to be smart about your purchase decisions AND look good while potentially running, kicking or pushing your way to the discounted item of your dreams.
So, how can you be your smartest, most astute and good-looking version of yourself during the chaos of Black Friday? Easy: wear a higher heeled shoe (see: BOOT).
That’s right. A recent study by Brigham Young University professors Jeffrey Larson and Darron Billeter contend that, “consumers experiencing a heightened sense of balance are more likely to weigh the options and go with a product that falls in the middle of the high-end, low-end scale.”
Basically, these two guys got together to see how physical forces (like: playing a game on a Wii Fit or standing on one foot) can change the way we think about things and ultimately, effect our purchasing decisions.
Considering this study and our deep love for boots, here are few high-heeled boot options for you to shop in this Black Friday. Note: we urge you not to lean back in your chair while considering your boot purchase options (just going with science on this one).
Of course, if you truly want to avoid the chaos of Black Friday, relax and do all of your shopping online! It really is the most convenient and fun way to shop. Not that we’re partial or anything.